I was asked to photograph these cupcakes with a simple high-key setup which gives a lot of flexibility for brochures, packaging and website design. The idea behind a high-key studio lighting setup is to flood the subject with light so it appears to float in midair. Sometimes this doesn’t look quite right so another alternative is to do as I have done here and used a reflective surface to mirror the subject a little and to provide a visual ‘anchor’.

The lighting setup for this simple high key pack shot

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Creative Pack Shot Photography

On February 19, 2010, in Pack Shots, Product Photography, by Simon

I was approached by Red Splash, an agency in Basingstoke, to shoot some creative images for a Sheffield knife maker. Their product range is to be launched in the USA and the brief was to creative some striking photographs in different styles to be used for print and web at the product launch.

The high contrast lighting and clean lines of this image accentuate the product.

Two contrasting backgrounds created in the studio are chosen to harmonise with the product.

Again, this Jordanian Army knife needed a background that was in harmony with the feel of the knife.

If you have a need for creative studio photography or product pack shots, please get in touch.

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