I was asked to photograph these cupcakes with a simple high-key setup which gives a lot of flexibility for brochures, packaging and website design. The idea behind a high-key studio lighting setup is to flood the subject with light so it appears to float in midair. Sometimes this doesn’t look quite right so another alternative is to do as I have done here and used a reflective surface to mirror the subject a little and to provide a visual ‘anchor’.

The lighting setup for this simple high key pack shot